24 January 2007
Dunlop MSA British Touring Car Championship (BTCC) Overview
- Ten events are held over weekends between April and October at circuits across the UK
- Events attract an average 28,000 spectators each.
- TV coverage is live on ITV1 on Sunday afternoons and on satellite across Europe
- The ITV1 audiences average 1.1 million viewers per event
- Additional events away from the circuit attract huge crowds and are excellent for team sponsors to capture a wider audience
- Last year an event was also held with the cars in Edinburgh City centre
- Other media coverage includes extensive national press support and broadcasts on local radio stations
- A broad range of business hospitality options are available at the events
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